Business Administration

BUSINESS ADMINISTRATION

An Overview of the Department

Introduction
The PG Department of Business Administration, established in 2004, achieved autonomous status in 2023. Its mission is to cultivate young women into entrepreneurs and corporate leaders who contribute to the nation’s development. Over the past two decades, the department has built a reputation for providing quality management education, with alumni holding prominent positions nationwide. Recognized as one of the most sought-after management programs, the department offers a comprehensive education, staying updated with industry trends. Students benefit from exposure to the corporate world through guest lectures and industrial visits, while the program’s distinctive case-based and activity-driven teaching methodologies enhance their learning experience. In 2023, the department was recognized as a research center by Krishna University, reflecting its commitment to fostering high-quality research in its future initiatives.

Vision
To impart quality management education through a rigorous and dynamic curriculum aligned with global industry standards and develop leadership, entrepreneurial, and critical thinking skills through experiential learning, research, and collaboration.

Mission
To build strong industry-academia partnerships that enhance student outcomes and community impact, foster a culture of innovation, continuous learning, academic excellence and nurture socially responsible professionals committed to ethical practices and inclusive growth.

Academic Programmes
The department offers a postgraduate program leading to a Master of Business Administration (MBA) with specializations in Marketing, Human Resource Management, and Finance. In the second year, students have the option to pursue dual specializations by selecting any combination of these three disciplines. As part of the curriculum, students are required to complete five elective courses aligned with their chosen specializations, including one mandatory domain-specific elective. Additionally, MOOCs and NPTEL courses are integrated into the program to enhance learning through diverse online platforms.

Faculty & Research
The department is recognized as a research center by Krishna University. Two faculty members are approved research supervisors, and currently, four full-time research scholars are pursuing their Ph.D. degrees. Both faculty and students are actively involved in teaching and research, including mentoring MBA project work. Students are also encouraged to undertake small-scale surveys, with their findings frequently published in academic journals.

Participate in national and international workshops, conferences, seminars, and FDPs.
Publications in reputed journals and conference proceedings.

Students Achievements and Activities
Students of the department consistently excel in both academics and extracurricular activities. They actively participate in intercollegiate and national-level management meets, winning numerous accolades. To enhance practical learning, students are actively engaged in case presentations, role plays, and group discussions on a regular basis.
To enhance their employability, comprehensive placement training is provided, ensuring they are well-prepared for the job market. The department proudly achieves 100% academic results and placement success every year.

Facilities & Resources
The department offers a well-equipped and enriching learning environment, featuring smart classrooms integrated with ICT tools for interactive instruction. Students have access to a variety of online learning platforms, digital resources, and a well-stocked central library that includes reference materials, textbooks, and more. Additionally, the department maintains its own dedicated library to support research activities.

Industry & Academia Interaction
The department actively collaborates with industries and research organizations through Memorandums of Understanding (MoUs) aimed at enhancing skill development. These partnerships facilitate guest lectures and workshops by industry experts, as well as internship and training programs. To provide students with real-world exposure, the department organizes both local and extended industrial visits, offering insights into organizational operations. Students are also encouraged to undertake internships to gain valuable hands-on experience and industry readiness.

Curriculum & Pedagogy
The department adopts innovative teaching methodologies to enrich the learning experience. Emphasis is placed on practical learning through regular case presentations, role plays, and group discussions. Group teaching, peer teaching, and seminar presentations are integrated into the assessment process, promoting collaborative and experiential learning. Additionally, students are encouraged to present business ideas, fostering creativity and nurturing their entrepreneurial spirit.

Future Plans
The department aims to

Enhance practical exposure and opportunities through industry collaborations.
Promote critical thinking and analytical skills through active research engagement.
Cultivate an entrepreneurial mindset among students.
Organize ideathons and hackathons to encourage the development of innovative business ideas.

Sl.No.	Title of the book/ chapters published	Title of the paper	Year of publication	ISBN/ISSN number of the proceeding	Pages	Name of the publisher
1	VANDE KASHMEERA BHARATAM	SAMSKRUTA PRATIBHA - 69TH VOLUME	2019		29-30	Sahitya Akademi, New Delhi
2	VISWAKAVITA DINOTSAVAHA	SAMSRUTHA PRATIBHA-72 VOLUME	2019		12-13	Sahitya Akademi, New Delhi
3	VAGGEYAKARA SRI NARAYANA TEERTHA SADGURUNAM SAMSKRUTA SEVA,	VAYAM	2016	ISSN: 2277-713X	29 to 31	JRR SANSKRIT UNIVERSITY, JAIPUR
4	KASHMEERA BHARATI ABHINAVA GUPTUDU	BHARATA RUSHI PEETHAM	2016		59 to 61	BHARATA RUSHI PEETHAM, HYDERABAD
5	BEEJAGANITAKARASYA TATTVA DRUSHTIHI,	THE JOURNAL OF SANSKRIT ACADEMY VOL-XXIV	2016	ISSN:0976-089X	1 to 8	SANSKRIT ACADEMY, OSMANIYA UNIVERSITY, HYDERABAD
6	ANDHRANAAM GITAGOVINDANURAGA VIVECHANAM,	VYASASRIH	2014	ISSN: 2320-2025	142-162	MAHARSHI VYASADEV NATIONAL REASEARCH INSTITUTE, VEDAVYAS, ROURKELA-4, ODISHA
7	KRUSHNARAYANI KAMANEEYA KRUTI - JAMBAVATI PARINAYA NATAKAM,	SAHITI SAMARANGANA SAARVABHOWMA	2013	ISBN:978-81-923183-1-8	113 to 121	MITRAMANDALI PRACHURANALU, GUNTUR
8	KRUSHNARAYANI KAMANEEYA KRUTI - JAMBAVATI PARINAYA NATAKAM,	SAHITI SAMARANGANA SAARVABHOWMA	2013	ISBN:978-81-923183-1-8	113 to 121	MITRAMANDALI PRACHURANALU, GUNTUR
9	VIKRUTI VAIVIDHYA VIVECHANAM,	THE JOURNAL OF SANSKRIT ACADEMY VOL-XXIII	2013	ISSN: 0976 089X	7 to 14	SANSKRIT ACADEMY, OSMANIYA UNIVERSITY, HYDERABAD
10	CHANDASSASTRA OF SANSKRIT POETRY,	SEVADHIHI, S.V.VEDIC UNIVERSITY SERIES NO.74	2013	ISSN: 2229-4031	75 to 84	S V VEDIC UNIVERSITY, TIRUPATI
11	LASYANGA VIVECHANAM,	SAMSKRUTA MANDAKINI	2011	ISBN : 978-93-82284-27-7	145 to 147	DR. RAMACHANDRA N ARALIKATTI ABHINANDANA PRAKASANA SAMITI, JAIPUR
12	ANTEVASEE HI TRATAA NO SAMPRADAYASYA NISCHITAM	SEVADHIHI,	2011	ISSN : 2229-4031	37 to 42	S V VEDIC UNIVERSITY, TIRUPATI
13	Saguna Nirguna Yoraikye Sri Narayana Teertha Saya Vivechanam	MAHASWINI	2010	ISSN:2231-0452	91-102	Rashtriya Sanskrit Vidya Peetham, Tirupati
14	RATNAM SWASTHYAAKARAM SADAA BHUVI NRUNAAM NANYAM HI TAT SADRUSAM	SAMSKRUTIHI	2010		15-18	SANSKRIT SANGHAHA, INDIAN INSTITUTE OF SCIENCE, BANGALORE.
15	BHAGAVATEEYA MOKSHA MARGA VIVECHANAM	SABDABRAHMA VAIYASIKEE	2010		145-152	M.M.VISWANATHA GOPALA KRISHNA SASTRY, RAJAHMUNDRY,A.P
16	DHARMASCHAADHARMANASANAHA	BHARATI - SANSKRIT MONTHLY FROM JAIPUR	2010		9 to 11	BHARATI BHAVAN, NEW COLONY, JAIPUR
17	SRI NARAYANA TEERTHANAAM SAGUNA NIRGUNAYORAIKYA NIRUPANA VIVECHANAM	SUMMARIES OF PAPERS 45TH ALL INDIA ORIENTAL CONFERENCE 2010	2010			RASTRIYA SANSKIRT VIDYAPEETHAM, TIRUPATI

Sl. No.	Title of the book/ chapters published	Title of the paper	Year of publication	ISBN/ISSN number of the proceeding	Pages	Name of the publisher
1	SAMKRUTA SASANALALO TELUGUVARI AOUNNATYA VISESHAALU	PRAPANCHA VYASA SANKALANAM	2019		13-22	PRAPANCHA TELUGU RACHAYITALA SANGHAM, VIJAYAWADA
2	Navadha Bhaktihi Chaitanya Bhaktischa	Utkala Sri Manjusha -3	2018	ISBN: 978-81-944526-4-5	37-46	Registrar, Rashtriya Sanskrit Vidyapeetha, Tirupati
3	SAMSKRUTA SAHITYE YUVAJANA VISHAYA PRASTAVA VIMARSAHA	INDIAN LITERATURE - A SOURCE OF MODERN THINKING FOR YOUTH	2017		29	DEPARTMENT OF ORIENTAL LANGUAGES, ANDHRA LOYOLA COLLEGE, VIJAYAWADA.
4	VISWANATHAVARI SUNDARA DARSHANAM	VISWANATHA SAHITYA SAMALOCHANAM	2017		76 to 79	SRR & CVR GOVT. COLLEGE, VIJAYAWADA
5	LILAVATI OF BHASKARACHARYA: REDEFINING BY THE WESTERNS	WOMEN IN MATHEMATICS WITH SPECIAL REFERENCE TO LILAVATI,	2015	ISBN: 978-93-80693-46-0	127-128	MARIS STELLA COLLEGE, VIJAYAWADA
6	UNDERSTANDING THE CONTEMPORANEITY OF ACHARYA NAGARJUNA'S PHILOSOPHY IN THE GLOBAL CONTEXT	NAGARJUNA'S IMPACT ON INDIAN PHILOSOPHICAL THOUGHT	2015		41-42	CENTER FOR MAHAYANA BUDDHIST STUDIES, ACHARAYA NAGARJUNA UNIVESITY, NAGARJUNA NAGAR, GUNTUR.
7	SANKARA'S CONTRIBUTION TO GLOBAL PEACE	INDIAN PHILOSOPHICAL CONGRESS -89TH SESSION	2015		63-64	ADIKAVI NANNAYYA UNIVERSITY, RAJAHMUNDRY, A.P.
8	VEDE PRAKRUTIKA VIGNANAM	NATURE AND ENVIRONMENTAL CONSERVATION IN ANCIENT AND MODERN INDIAN LITERATURE (PART-3)	2015		89-92	ROSHAN PABLICATIONS, VISAKHAPATNAM, A.P.
9	PRACHEENA ADHUNIKA TELUGU SAHITYE SAMSKRUTA SAHITYA VIVECHANAM	SANSKRIT LITERATURE PAST AND PRESENT	2015		94 to 98	BHARATEEYA VIDYABHAVAN, NEW DELHI.
10	SRIMAD BHAGAVATE SOUNDARYA TATTVAM	CONCEPTS OF INDIAN ART AND AESTHETICS IN SANSKRIT	2015		7-8	BANARAS HINDU UNIVERSITY, VARANASI.
11	SRI UPANDISHAD BRAHMA YOGI KRUTA ASHTOTTHARA SATOPANISHAD VIVARANA VIVECHANAM	UPANISHAD SANDESHA	2014		212-219	BHARATEEYA VIDYABHAVAN, BANGALORE.
12	Sri Ramakeerti Mahakavyasya Andhraanuvaada Sameekshaa	SATYAPRATIBHAM, S.V.VEDIC UNIVERSITY SERIES - 69	2013		82 to 84	S V VEDIC UNIVERSITY, TIRUPATI
13	ADVAITA DARSHANE PRAMANA PRAYOJANA VIVECHANAM	PRAMANA TATTVA DEEPIKA	2013		82 to 85	SCSVMV UNIVERSITY, ENATHUR, KANCHIPURAM, TAMILANADU
14	ACHARYA SATYAVRATA SASTRINAAM MAHAKAVYOKTI VINYASA KOUSALAM	SAHITEE TRIVENI	2012		171 to 173	ANDHRA LOYOLA COLLEGE, VIJAYAWADA
15	TATTVA GNANOTPATYADOW NYAYASUTRAKAARAASAYA VIVECHANAM,	THE JOURNAL OF SANSKRIT ACADEMY VOL-XXII-2012	2012	ISSN: 0976-089X	25 to 31	SANSKRIT ACADEMY, OSMANIYA UNIVERSITY, HYDERABAD
16	STATUS OF THE WOMEN IN RIGVEDA	VEDOM KI VISW KO DEN	2011	ISBN:978-81-910381-1-8	172-177	DR.KAILASH NATH KAUL, D A V COLLEGE- PRINCIPAL, AMRITSAR
17	Puranas as Historical Evidence	Vedic Administration Collective & Individual	2011		24 to 30	EMESCO Jointly with I-Serve, Hyderabad
18	PRATYAKSHAAT SRUTEHE PRABALYAM	SRI KAILASAPATI VIBHUTIHI	2011	ISBN: 978-81-85122-49-0	79 - 80	BHARATIYA BOOK CORPORATION, NEW DELHI
19	BHARATEEYA VIDYA VIKASA KRAMAHA	VIDYAVAHINI	2010		13 TO 15	Dr.M.G.R.Janaki College of Arts & Science for women, Chennai
20	ARTHALANKARAAH	SAHITYA TRAIEE (VOL-1)	2010		215 TO 226	RASTRIYA SANSKIRT VIDYAPEETHAM, TIRUPATI
21	SRI JAYENDRA GURUVAIBHAVA STUTIHI,	SWARNA SUMANJALIHI	2010	ISBN: 978-81-925639-6-1	54-56	SCSVMV UNIVERSITY, ENATHUR, KANCHIPURAM, TAMILANADU
22	STREEBUDDHIHI SUGUNAANVITA (DHOOTAYAASCHARITAM MAHAT)	WOMEN EMPOWERMENT IN ANCIENT LITERATURE OF SANSKRIT, TELUGU & HINDI- A COMPARATIVE STUDY	2010		185-187	DEPARTMENT OF SANSKRIT, VSM COLLEGE, RAMACHANDRA PURAM, E.G. DIST., A.P
23	PANCHARATRE BHASASYA KALPANA KOUSALAM	INTERPOLATIONS OF BHASA IN HIS PLAYS	2010		18	DEPARTMENT OF SANSKRIT, ANDHRA UNIVERSITY, VISAKHAPATNAM.
24	Andhrapradeseeya Samskrutaabhilekha Vangmayavimarsah	SUMMARIES OF PAPERS 43TH ALL INDIA ORIENTAL CONFERENCE 2010	2010			DEPARMENT OF SANSKRIT JAMMU UNIVERSITY, JAMMU
25	ASTRONOMY AS VIEWED BY BHAGAVATA	PROCEEDINGS OF THE NATIONAL SEMINAR ON VEDIC ASTRO SCIENCES	2009		49 - 55	S V VEDIC UNIVERSITY, SERIES NO.14, TIRUPATI
26	SRIMADBHAGAVATE TATTVA SWAROOPAM	DIMENSIONS OF CONTEMPORARY SANSKRIT RESEARCH	2008	ISBN: 81-8315-089-6	109-116	New Bharatiya Book Corporation, Delhi
27	VAIDIKA SAHITYAM - PASU SAMVARDHANAM	VEDARTHA SURYA PRABHA	2008		75-83	BRAHMASRI REMELLA SURYA PRAKASA SASTRY, VEDASASTRA CHARITABLE PARISHAD,RAJAHMUNDRY, A.P
28	TELUGUVARILO SUPRASIDDA SAMSKRUTA PANDITULU	VAJRA BHARATI	2007		482-484	KRISHNA JILLA RACHAYITALA SAMGHAM, VIJAYAWADA
29	NASTAMETYESHA SAMVIDEKA SWAYAMPRABHA	NYAYA-VASISHTHA	2006		PAGE NO. XXI	SANSKRIT PUSTAK BHANDAR, KOLKATA.
30	ADVAITA: THE ESSENCE OF SRIMAD BHAAGAVATA	FIFTEENTH INTERNATIONAL CONGRESS OF VEDANTA	2005		59 -60	DEPARTMENT OF PHILOSOPHY, ANDHRA UNIVERSITY, VISAKHAPATNAM, A.P.
31	SOCIAL SERVICE IN INDIAN LITERATURE	SOCIAL WORK IN THE CHANGING SCENARIO	2005		9-12	MARIS STELLA COLLEGE, VIJAYAWADA

Business Administration

BUSINESS ADMINISTRATION

An Overview of the Department

FACULTY

Dr. K. Naga Sundari, Director & HoD

Dr. Sr. Ramana K.

Dr. Anupama Nalkurti

Ch. Lakshmi hyma

G. Vijaya Jyothi

Fees to be Charged

RESEARCH PUBLICATIONS

2019

2017 :

2016 :

2015:

2014:

2013:

2010:

2004: